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| Elephant paintings are not very popular in Sri Lanka as in Thailand. Singapore zoo also sells elephant paintings. There is already an enquiry from US about elephant paintings from Kerala. She is a designer from New York and would like to make use of the paintings in fabric designing and sell. She will be too willing to share the profits if she makes. But we need elephant artists for it. She is expected in Kerala at the end of December 2006. In India organised large scale elephant ride is taking place only at Jaipur and there are hundred and odd elephants are used for this purpose. Elephants used are mostly cow elephants. Recently there was an accident, in which one of the tourists got fatally injured and the mahout too got injured in the ensuing melee. These elephants are used to carry tourists to the Amber fort at Jaipur. Honestly my first enjoyable elephant ride was at Jaipur in 1972, but during those days, it was not that organised. Out of the riding income a portion goes to the tourism department and they in turn aggressively promote elephant ride. Now they are planning an elephant village to accommodate one hundred elephants. This itself will be another attraction for tourists. But as many, will know the summer in Rajasthan is hot and not at all conducive for the elephants. An NGO. “Elephant Family” a UK based charity is organising an elephant clinic for these elephants. One elephant veterinarian from Myanmar (Burma) is their current expert. There is a vet from Kerala (Dr. Madhulal) working there in one of the NGO named HIS (Help In Suffering) an Australian charity. Kerala stands a good scope elephant based tourism, like the one that is being done in Sri Lanka. Sri Lankan facilities do not need big infrastructures of finances, as is the case in Thailand. We possess most handsome tuskers in the world. Nowhere else in the world there is such a large collection of tuskers, and it is high time we capitalise on it. Now Kerala promotes health tourism, monsoon tourism, tour in the mountains and backwaters. But I am sure that elephant based tourism will be most exciting and challenging. Few elephant owners can join together and start doing it. There should be tie up with tour operators sharing the income. But we will need some capacity building of mahouts, which is in its low ebb now. They should not only know how to handle the elephant but also learn more about elephants to satisfy the questions of tourists as well as handle tourists itself. There are different ways of doing it. Some accreditation will also be required so that tourists get their value for money and do not get cheated. They should not be taken for a ride, instead of elephant ride! Kerala has already some name in the world of elephants it will not be difficult to make use this brand image in promoting this kind of tourism. I am sure that Kerala villages will soon find foreign tourists waving their hand with the local people and carry happy memories back home, longing to come again as well recommending others to come or join them. Previous |
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